Pinterest is one of the most powerful social media platforms out there, especially for businesses. The platform has over 300 million global monthly active users. Research says that over 83% of users have purchased based on the content they saw on the platform. Many users come to the platform with the intention of making a purchase, making the platform way more powerful than the other social media platforms out there. If used right, Pinterest can be a powerful tool that you can leverage for your business.
The other notable thing you must know about the platform is that it works completely different as compared to Facebook and Instagram. This means, the strategies you use to grow on the platform have to be different, and the content should be customised for the platform. So now, if you’re wondering, what these strategies are, read on to know more…
CREATE A BUSINESS ACCOUNT ON PINTEREST
The first and most important thing you would need on Pinterest is a business account for your brand. Having a dedicated business account is essential as this will give you access to special features like Pinterest analytics and Ad Manager, which are extremely powerful tools for your business
OPTIMISE YOUR PROFILE
Next, once you have created a business account for your brand, make sure you optimise your profile. Keep in mind that your profile gives the user the first impression of your business. Hence you want to give them as much information as possible. Ensure that the following details are filled accurately on your profile:
· Make sure you add in a display picture that reflects your brand best. This could be a company logo or anything that you feel is relevant to your brand
· Add in a cover photo that is hi-res and catchy that captures the essence of your brand
· Write a keyword-rich description for your brand that tells the user clearly what your brand is about
· Add in your website URL and make sure you verify it
· Create a few description-rich boards relevant to your brand
SET YOUR GOALS
The next important step is mainly for internal purposes. You should take out some time to note down what your goals for the platform are. Are you using the platform to drive traffic to your site, or do you want to promote sales through the platform? The clearer your goals are, the more helpful it will be to plan out your content.
CREATE POWERFUL AND NEW CONTENT
Now that you have the basics sorted, time to focus on the content for Pinterest. Take a look at the various goals you have set for your Pinterest account and brainstorm a few pin ideas for each. For example, if you would like to sell your products, you could create ‘shop the look’ pins, if your goal is to drive traffic to your website, create pins that lead to blog posts on your website.
The other thing you should know while creating your pins is that Pinterest is a visual platform. So, every pin or image you publish to the platform should be eye-catching. Remember, your pin is going to show up next to hundreds of other pins on the same topic, so you want to create content that stands out from the rest.
Next, if you’re adding text on your pins, make sure the font you use is bold and clear. The text needs to be enticing so that it pushes people to click on it and see what you have to offer.
And lastly, remember that Pinterest is almost like a search engine. People head to the platform to be inspired or to learn new tricks and hacks. So make sure you have a mix of informational and inspirational content in your niche.
OPTIMISE EVERY BOARD AND EVERY PIN YOU PUBLISH
The other essential thing that you must do to be successful on the platform is to write keyword-rich descriptions for every new board or pin you publish to the platform. Keywords on Pinterest, unlike Google, need to be broader search terms. Plugging in various different keywords in your short description is essential to signal to Pinterest what your content is about. That way, the platform will know where to display your content correctly.
GIVE LIFE TO OLDER CONTENT WITH NEW PINS
Pinterest recently announced that they would be giving priority to new content. By this, they mean that there is a higher chance of getting more visibility if you keep supplying the platform with fresh pins regularly. You can promote older content on your website with fresh pins and give life to your old content.
ADD PINTEREST SAVE BUTTONS TO YOUR WEBSITE
Encourage people to share your content directly from your website by adding in a Pinterest Save Button to every picture on your website. You can use a simple WordPress plugin called ‘Pin It Button On Image Hover And Post’ that will ensure that the button appears on every image on your website. When Pinterest sees that people are sharing your content, it will send a positive signal to the algorithm, which may help your content rank for keywords in your niche.
STUDY YOUR ANALYTICS TO SEE WHAT WORKS
Keeping track of your analytics is extremely beneficial as it tells you what kind of content is working best for your brand. You may want to replicate similar content in the future to get more visibility, saves and link clicks to your website.