Case Study - KLOECKNER METALS UK

Increase Employee Engagement and Strengthen Company Culture

ABOUT KLOECKNER METALS UK

Kloeckner Metals UK is one of the largest mill-independent multi-metal stockholders and distributors in the UK.  We offer a diverse range of ferrous and non-ferrous products sourced from reputable and accredited mill sources across Western Europe.

We operate in all major market sectors across the UK and are renowned for our unrivalled ability to meet clients’ requirements by developing innovative value-added services and introducing digital solutions.

Our steel and metal industry knowledge along with extensive expertise allows our customers to stay ahead of their competitors.

By continuously investing into company know-how and processing technologies, Kloeckner Metals UK is delivering cost efficient metal solutions and high-quality steel products.

The Mission

Kloeckner Metals UK wanted to engage their employees, inspire them to take advantage of their various employee development programmes and build a great culture within the company. In order to do so, they wanted us to create a custom strategy highlighting various employee initiatives and success stories to inform and inspire their employees. 

The Outcome

At Marketing Essentials Lab we helped them create a strategy for social media and their company blog revolving around various company initiatives and employee success stories. We also used the company blog to give employees the opportunity to talk about their journey at Kloeckner and how they used various development programmes offered by the company to grow within the company. 

The Impact

Through such targeted campaigns, we encouraged employees to participate in various initiatives and share their journey on their personal social media handles. One such notable campaign was around Movember, where the employees committed to growing their moustaches to raise awareness on men’s health issues. They also shared pictures of their moustaches on social media and took part in the special quiz we created on the subject. 

All these efforts have helped Kloeckner increase employee engagement and have resulted in the creation of a community within the organisation. 

Services

In order to help Kloeckner with their campaign, we offered a custom package including the following services:

B2B Social Media and Content Marketing

B2B Social Media Marketing requires thorough planning, a solid and clear content strategy, creativity and most of all, consistency. We helped Kloeckner Metals UK plan and create engaging and compelling social media campaigns that helped them connect with their target audience across LinkedIn, Facebook, Instagram and Pinterest. Our Social Media Marketing packages include:

Management

We helped Kloeckner Metals UK with planning and executing the perfect campaign that engaged and helped them connect with their target audience. Our management services included:

Creative

Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We create stunning creatives to help Kloeckner Metals UK increase engagement from their target audience. Our creative service included: