Boosting SEO performances & Enhancing Online Customer Experience

About aboutamazon.com

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s most customer-centric company, Earth’s best employer and Earth’s safest place to work. Customer reviews, 1-Click shopping, personalised recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.

Through aboutamazon.com, they provide their audience with valuable insights into the company and the internal culture, open job postings and other major developments that their stakeholders might be interested in. 

The Mission

Amazon wanted to improve the online experience for their customers and also ensure that they were being found through search engines by the right audience. They additionally wanted feedback on their technical SEO and suggestions on how to improve it. This is when they approached the team at Marketing Essentials Lab. 

The Outcome

We at Marketing Essentials Lab helped the team at aboutamazon.com with a detailed SEO audit so that they could gain valuable insights into how to improve the online experience for their customers. We also provided them with feedback on different keywords and their search volume for the European market and a list of technical improvements for better search engine optimisation. 

The Impact

With the insights provided by Marketing Essentials Lab, the team at aboutamazon.com were able to improve their online experience, target the right keywords and achieve their goals. 


In order to help aboutamazon.com with their campaign, we offered a custom package that included the following services:

Digital Strategy

We helped aboutamazon.com improve the digital experience for their audience by providing our Digital Strategy service. This helped them maximise their return on investment and achieve their goals. Here’s what we covered: