Case Study - TATA STEEL

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About Tata Steel

Tata Steel is one of the world’s most geographically diversified steel producers with operations in 26 different countries and commercial offices in more than 35 countries. 

In Europe they are one of the largest steel producers, with two operating businesses-one based in the UK and one in Mainland Europe.

Both operating businesses produce premium flat steel products and services for customers in Europe and around the world. The two operating businesses together serve many demanding markets worldwide, including construction and infrastructure, automotive, packaging and engineering. 

The Tata group was founded on the principle that its activities should always benefit society. Today Tata Steel is guided by this same long-term vision. They operate in a way that is safe for people and respectful to the environment. They behave responsibly and with care towards the communities surrounding and impacted by our operations.

The Mission

Tata Steel wanted to engage their target audience online and build a complete digital strategy for their new online shop and they came to Marketing Essentials Lab to assist them with this. We helped them create their entire go-to-market strategy and also helped them execute it. 

The Outcome

At Marketing Essentials Lab we helped Tata Steel plan their content for the website, and SEO optimise their product pages so that they were set up for success. We also helped them with regular blog content, planned quizzes for increasing engagement and helped them with their complete B2B social media strategy.

The Impact

Through our targeted and continuous efforts, Tata Steel was able to establish their digital presence in the European market and grow their business. 

Services

In order to help Tata Steel with their campaign, we offered a custom package including the following services:

B2B Marketing Strategy

Our B2B social and content strategy will help your brand succeed in engaging your target audience and achieving long-term business objectives. We help you plan creative campaigns that maximise your return on investment. Here’s what we cover:

B2B Social Media and Content Marketing

B2B Social Media Marketing requires thorough planning, a solid and clear content strategy, creativity and, most of all, consistency. We helped Tata Steel plan and create engaging and compelling social media campaigns that helped them connect with their target audience across LinkedIn and Facebook. Our Social Media Marketing packages include:

B2B Social Media Advertising

Advertising on social media can help your brand reach the right audience and grow brand visibility. We helped Tata Steel create social media ads designed to boost their reach and brand engagement, and increase their return on investment. Our Social Media Advertising services include:

Management

We helped Tata Steel with planning and executing the perfect campaign that engaged and helped them connect with their target audience. Our management services included:

Creative

Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We create stunning creatives to help Tata Steel increase engagement from their target audience. Our creative service included: