Dr Nimrita S Bassi is the founder and CEO of Marketing Essentials Lab, a B2B marketing agency based in the UK. She started the company three years ago to bridge the gap between agencies and clients. She does this by providing a service that makes the client feel as if they were a part of, or an extension of, their team rather than an external supplier. 

Prior to starting Marketing Essentials Lab, Nimrita worked as a marketing consultant helping brands digitise and humanise their marketing while pursuing her PhD in Online Customer Experience from the University of Exter. She recently also completed an executive program at the prestigious University of Oxford.  

Nimrita grew up on a farm in India, and that is where she developed an appetite for reading and learning. She believes that learning never stops, no matter how old you are and even today, she finds time to read and learn despite a busy schedule.  

Today, Nimrita brings her vast knowledge and experience in marketing to help her clients at Marketing Essentials Lab increase their engagement, improve their online customer experience and humanise their B2B brand. She is constantly innovating and creating campaigns that help her clients reach their goals. Over the past three years, she has helped some of the world’s leading brands improve their digital experience for their customers. Her clients include Amazon Fashion, Amazon Business, Kloeckner Metals UK, Sapphire Balconies, MyDek, Tata Steel and a lot more.