Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.

who we are

A little bit about us 

As more brands compete for users’ attention online, Marketing Essentials Lab helps you stand out. With creative digital marketing solutions that achieve long-term business results by bringing your marketing strategy to life. All while never losing sight of your data, your KPIs, and your target audience. But that’s not all – we’re committed to making a positive impact in the communities where we operate by donating a portion of our profits. Join us in being a force for good while achieving your business goals. The world is full of marketing agencies! We are different; we are your marketing partner. We humanise! After all, your customers are human too. 

And in a rapidly changing world. We never stop learning, so your brand is never left behind. Join our happy B2B clients and turn your marketing strategy from fluff to results! Talk to us about your Digital Marketing Requirements- 0203 5389 317 

Always strive for excellence 

Consistently balance speed and careful consideration 

Love what we do

Meet Our Founder

About Nim 

Dr Nimrita S Bassi is the founder and CEO of Marketing Essentials Lab, a B2B marketing agency based in the UK. She started the company three years ago to bridge the gap between agencies and clients. She does this by providing a service that makes the client feel as if they were a part of, or an extension of, their team rather than an external supplier. 

Prior to starting Marketing Essentials Lab, Nimrita worked as a marketing consultant helping brands digitise and humanise their marketing while pursuing her PhD in Online Customer Experience from the University of Exter. She recently also completed an executive program at the prestigious University of Oxford.  

Nimrita grew up on a farm in India, and that is where she developed an appetite for reading and learning. She believes that learning never stops, no matter how old you are and even today, she finds time to read and learn despite a busy schedule.  

Today, Nimrita brings her vast knowledge and experience in marketing to help her clients at Marketing Essentials Lab increase their engagement, improve their online customer experience and humanise their B2B brand. She is constantly innovating and creating campaigns that help her clients reach their goals. Over the past three years, she has helped some of the world’s leading brands improve their digital experience for their customers. Her clients include Amazon Fashion, Amazon Business, Kloeckner Metals UK, Sapphire Balconies, MyDek, Tata Steel and a lot more. 


Leading Professional Service Firms, University of Oxford

PhD, University of Exeter

MSc, University of Exeter

Favourite book

Shoe Dog by Phil Knight