Increase Employee Engagement and Strengthen Company Culture

About Schuh

Schuh is a retail store that sells shoes, accessories and clothing for women, men and kids. They have a mix of traditional brick and mortar stores all over the UK as well as an e-commerce shop in the UK. 

The Mission

Schuh wanted to grow their e-commerce store and create content to engage their target audience online. For this they needed help in the form of an in-depth content and SEO audit and they came to Marketing Essentials Lab for this. We looked at their complete content and SEO to help them understand what works best for their audience and also guided them with insights for a strong content strategy for their brand. 

The Outcome

We at Marketing Essentials Lab helped Schuh with an in-depth content audit. Based on the insights from the audit, we also guided them with instructions for their content strategy for the website and blog, to help them reach their goals.  

The Impact

With the insights from our content and SEO audit, Schuh were able to improve their digital presence, rank for the relevant keywords and increase their visibility and sales. 


In order to help Schuh with their campaign, we offered a custom package that included the following services:

B2C Marketing Strategy

Our B2C social and content strategy helped their brand succeed in engaging their target audience and achieving long-term business objectives. We helped Schuh plan creative campaigns that maximised their return on investment. Here’s what we covered:

B2C Content Marketing

B2C social media marketing requires thorough planning, a solid and clear content strategy, creativity and, most of all, consistency. We helped Schuh with insights and suggestions on the kind of content they would need to create to help them rank higher on search engines for the relevant keywords. Our content marketing package included:


Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We provided Schuh with the insights needed for increasing engagement from their target audience.