Amazon Fashion B2B
Increase partner and target audience engagement
About Amazon Fashion
Amazon Fashion is a one-stop destination for head-to-toe style. Find apparel, shoes, accessories, jewellery, watches, handbags and luggage from a wide range of designer, contemporary and emerging brands for any occasion, any style and any budget. Amazon Fashion continues to expand its wide selection and to create new experiences for its customers, including exclusive Prime programmes such as Prime Try Before You Buy and The Drop, an innovative shopping experience that gives customers access to limited-edition street-style collections designed by fashion influencers around the world. Amazon Fashion aims to reinvent shopping for fashion and uses technology to serve customers with products and brands that are relevant to them. For more information, please visit amazon.co.uk/fashion.
The Mission
Amazon Fashion needed support for various campaigns and ongoing social media management. They were looking for an agency to help them plan and execute campaigns for their European audience – so they approached the team at Marketing Essentials Lab.
The Outcome
We at Marketing Essentials Lab helped Amazon Fashion strategise then create an executive programme as well as ways to leverage Linkedin to amplify their B2B messaging and help achieve their goals more effectively.
For this above-mentioned executive programme, we helped them create unique and creative content for the LinkedIn profiles of their C-Suite leaders. We also helped them create videos, moving infographics, quizzes and a lot more based on the requirements of the campaign. Additionally, we helped them with ongoing competitor research.
The Impact
Through such targeted campaigns, we were able to increase engagement, help with targeted lead generation and provide support for the Amazon Fashion Europe team.
Services
In order to help Amazon Fashion Europe with their Linkedin, we offered them a custom package including the following services:
B2B Social Media and Content Marketing
B2B social media marketing requires thorough planning, a solid and clear content strategy, creativity and, most of all, consistency. We helped Amazon Fashion Europe plan and create engaging and compelling social media campaigns that helped them connect with their target audience across LinkedIn. Our social media marketing packages included:
- Campaign Planning
- content creation
- hashtag research
- Posting and Managing Social Media Channels
- Social Media Engagement
Management
We helped Amazon Fashion Europe to plan and execute the perfect executive programme that engages and helps them connect with their target audience. Our management services included:
- Channel Management
- Social Listening
- Community Management
- Competitor research
- Reporting and Analysis
- Content Calendar
Creative
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We designed stunning creatives to help Amazon Fashion Europe increase engagement from their target audience. Our creative service included:
- Moving Infographics
- Illustrations
- Videos
B2B Social Media Advertising
Advertising on social media can help your brand reach the right audience and grow brand visibility. We helped Amazon Fashion Europe create social media ads designed to boost their reach and brand engagement and increase their return on investment. Our social media advertising services included:
- Social media advertising campaign planning
- Ad content creation
- Post-campaign reports