Build brand awareness and drive consideration and leads in the US

Project Overview

We supported citizenM Hotels on their latest B2B LinkedIn campaign aimed at small and medium-sized businesses in the US. For this, we launched a multi-phase campaign to build brand awareness and drive consideration and leads from the relevant target audience. citizenM also wanted us to share key learnings based on the campaign to understand their target audience better

The Mission

The team at citizenM approached us to help them create a multi-phase campaign strategy for LinkedIn and asked us to execute the entire campaign for the first quarter of 2023. For this, we did an in-depth competitor report to gain insights and, based on that, created a content strategy for the awareness, consideration and leads phase of the campaign

The Outcome

In order to help citizenM reach its goals, the team at Marketing Essentials Lab came up with a strategy to create brand awareness and drive consideration and leads during the first quarter of 2023.   

We started by clearly defining goals and KPIs for each phase of the campaign and created a series of video ads, conversational ads, banner ads and inmail ads. We also created an organic content calendar to support the campaign and a quiz to increase our engagement.  

The Impact

Across the three months of the campaign, we were able to gain millions of impressions and generate hundreds of high-quality leads. We also were able to share a final report with key learnings with citizenM, which helped them understand their target audience better for future LinkedIn campaigns.   


We employed the following services to help citizenM achieve their goals in 2023:  

B2B Social Media Marketing

B2B Social Media Marketing requires thorough planning, a solid and clear content strategy, creativity and, most of all, consistency. We helped citizenM plan and create engaging and compelling social media campaigns that helped them connect with their target audience on LinkedIn. Our Social Media Marketing packages include the following:  


We helped citizenM with the planning and executing of the perfect campaign that engaged and helped them connect with their target audience. Our management services included:  


Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We devised stunning creatives to help citizenM increase engagement from their target audience. Our creative service included:  

B2B Social Media Advertising

Advertising on social media can help your brand reach the right audience and grow brand visibility. We helped citizenM create social media ads designed to boost their reach and brand engagement and increase their return on investment. Our Social Media Advertising services include: