London Designer Outlet
5.07 million users reached With only 25% of the allocated budget
About London Designer Outlet
The London Designer Outlet is an outlet located right in the heart of Wembley Park. It is a part of a vibrant and iconic community and the outlet has shops that offer customers year-round savings on some of the biggest brands.
The Mission
London Designer Outlet wanted to grow its database during the Christmas period and increase its reach and engagement. For this, they needed an agency to help run social media and Google ads to help them reach their targets. This is when they reached out to Marketing Essentials Lab for their expertise with digital ads.
The Outcome
We at Marketing Essentials Lab helped London Designer Outlet create a custom ad strategy for social media and Google that was aimed at helping them achieve their goals for the campaign. We also helped them create the assets for the ads and execute the entire campaign. At the end of the campaign, we also provided them with a detailed report with essential information highlighting the success of the campaign, with conversion rates and cost per click per platform.
The Impact
Through creative ads designed to engage and convert, along with our targeted social and Google ad strategy, London Designer Outlet was able to achieve its goal and grow its database. The campaign was able to reach 5.07 million users across different digital platforms by spending only £1,856 out of the campaign budget of £7,200.
Services
In order to help London Designer Outlet with their campaign, we offered a custom package including the following services:
B2C Digital Ad Strategy
Our B2C digital ad strategy helps brands succeed in engaging their target audience and achieving long-term business objectives. We helped London Designer Outlet plan creative campaigns that maximised their return on investment. Here’s what we covered:
- Digital Ad Strategy
- Ad Content Creation
- Execution of Ad Strategy
- Data and Insight
- Measurement and Effectiveness
Creative
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We provided London Designer Outlet with the insights needed for increasing engagement from their target audience.