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Little Dish

Enhancing Online Customer Experience & Conversion Rate & Search Engine Optimisation

About Little Dish

Little Dish was founded in 2006 by Hillary Graves, when, expecting her first child, she noticed that parents couldn’t buy proper, fresh meals for toddlers in the shops. Most of the toddler food sold for young children had a shelf life of up to two years. This is what led her to create Little Dish: a range of real foods just like families make in their own kitchens, using only 100% natural ingredients and no additives or preservatives.

Today, Little Dish can be found in retailers all over the UK and can also be ordered online.

The Mission

Little Dish wanted to improve the online experience for their customers and also to ensure that they were being found through search engines by the right audience. They additionally wanted feedback on their new website and suggestions on how to improve the mobile experience for their customers. This is when they approached the team at Marketing Essentials Lab. 

The Outcome

We at Marketing Essentials Lab helped the team at Little Dish with a CRO and SEO audit so that they could gain valuable insights into how to improve the online experience for their customers. We also provided them with feedback on different keywords and their search volume for the UK market, the trends in the industry and a detailed competitor analysis.

The Impact

With the insights provided by Marketing Essentials Lab, the team at Little Dish were able to improve their online experience, target the right keywords and achieve their goals. 


In order to help Little Dish with their campaign, we offered a custom package that included the following services:

B2C Marketing Strategy

Our B2C social and content strategy helped their brand succeed in engaging their target audience and achieving long-term business objectives. We helped Little Dish improve their online presence, which maximised their return on investment. Here’s what we covered:

B2C Content Marketing

B2C content marketing requires thorough planning, a solid and clear content strategy, creativity and, most of all, consistency. We provided Little Dish with the right data and analysis to help them build the right digital strategy for their audience. Our content marketing package included:


Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We provided Little Dish with the insights needed to increase engagement from their target audience.