What Makes us Different?

Join our happy B2B clients and turn your marketing strategy from fluff to results!

Over the years, we have worked with Fortune 500s and brand-new startups. We help ambitious businesses like yours generate more profits by building awareness, driving web traffic, connecting with customers, and growing overall sales. Give us a call.

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Active Clients
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Social Media Messages Sent
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Blogs Written
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Glorious Years
Karl Evan
Nimrita's insight and input has been invaluable in developing the SteelScout and MetalHub brands. Nimrita has extensive practical experience in marketing strategy, campaign-building, SEO and social media, allow her to provide clients with a complete suite of marketing services. This experience is strengthened by Nimrita's awareness of the latest developments in academic research, through her PhD studies and now in the role of Associate Lecturer. As a client, I highly recommend Nimrita and Marketing Essentials Lab for any organisation that is seeking to enhance its brand and digital presence.
Karl Evan
Head of Sales and Operations at Tata Steel
Nicole Alson
We have partnered with Nimrita to deliver several Amazon Business social media campaigns. She is a pleasure to work with - dependable, passionate and good at what she does.
Nicole Alson
Head of B2B PR
Katja Pandza
We had been looking for a new social media agency for a while when Nim was recommended to us. In our first meeting she impressed us with her approach and knowledge of ecommerce and social media. You could say we instantly clicked, and her understanding of the steel industry and ecommerce was an additional bonus, so we decided to give it a try. We have now worked together for more than a year and our experience and results have been outstanding. We managed to grow our social media presence, double social media engagements, and increase our reach by 120%. Our followers and competitors often compliment us on social media content. What I appreciate the most when working with Nim is that her service is tailor-made to us. I never had a feeling we were just another agency account. Always available for discussions and brainstorms, nothing is too much trouble and I can always rely on her. Her creativity and execution are second to none. I would highly recommend her.
Katja Pandza
Group Marketing Manager at Kloeckner
Nick
For me, what is different about Nimrita and Marketing Essentials Lab compared to other agencies is they have the ability to be both proactive and reactive, which is rare. In Sapphire's context, the team is proactive in chasing, researching and subsequent marketing activities. Further, the ability to react to current affairs, whether press, government, regulations and other areas, is a strong plus point. The team identify a trend or shift, then jump on that, research it and get it published quickly. Nimrita also works well with my Sapphire marketing team and coordinates projects thoroughly with them once given the green light.
Nick
Head of Marketing
Jude Taylor
They helped me create a framework for my 2020 digital strategy. I really gained tips that helped me measure online marketing efforts. Great ideas for 2020.
Jude Taylor
Digital Marketing Manager at Wates
Richard McMullan
I find Marketing Essentials Lab use their initiative to meaningfully contribute to the organisations strategic objectives. Nimrita is willing to engage in constructive debate, offer creative ideas and solutions. The content writing is meaningful and research work thorough.
Richard McMullan
Head of Business Development
Gareth Dixon
Dr Nimrita and her team have been fantastic for us - highly recommended!
Gareth Dixon
Head of Marketing at Skize
Kelly Macklin
Nimrita and I have been working together for just over a year! I can always rely on the Marketing Essentials Lab team to provide meaningful marketing advice for Resibuild. and well-research expert content aimed at the Construction Sector. Our attendees always complement our content, and I am still left feeling inspired after our chats. As a bonus, I also often get fabulous recipes to try after our conversations. I Highley recommend Marketing Essentials Lab.
Kelly Macklin
Marketing Manager
Tom Banks
I found my sessions very useful. Learned ways of improving and tweaking our campaigns. Found different examples and useful tools and websites
Tom Banks
Head of Marketing
Klara Hansen
I attended Nimrita’s course and as someone who is very new to marketing, I found the training really helpful in introducing new techniques and ideas. I found customer persona development and metric very interesting.
Klara Hansen
Sav Systems
The Thinking Schools Academy
We found Marketing Essentials Lab to be incredibly informative and eye opening and look forward to embedding the strategies
The Thinking Schools Academy
Developer
professional team

Meet Our Leadership Team

If we had a ‘secret sauce’ it would be our awesome people.

Dr Nimrita Bassi

Dr Nimrita Bassi

CEO
Merryl Fernandes

Merryl Fernandes

Content Lead
Hazel Reid

Hazel Reid

Copyeditor
Jessica Hodkinson

Jessica Hodkinson

Content Strategist
Navtej Singh

Navtej Singh

Director

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