As marketers, it is important to keep in mind various notable days in the year and leave space in your social media content calendar to talk about these days. Doing so helps you humanise your B2B brand and shows your target audience that you care about more than just your business. We also recommend tuning in with your audience and understanding what other events are significant for them and for your niche so that you don’t miss out on those while setting your B2B content strategy.
But before you dive into that, we have created an extended generic list of notable days for the upcoming year to help you plan ahead. Download our complete Notable Days List of 2022 here
Here is our shortlist of key dates and events for 2022, and why we believe they are important to consider for your B2B content strategy this year.
LGBT History Month
Dates: 1st – 28th February
LGBT History Month is observed throughout the month of February to honour lesbian, gay, bisexual and transgender history, gay rights and related civil rights movements. It is important for B2B brands to mention this month to show their support for the LGBT community.
World Book Day
Date: 3rd March
World Book Day is celebrated on the first Thursday in March all over the United Kingdom and Ireland. On this day, every child enrolled in full-time education in the UK is given a voucher to buy books. B2B brands can give their top book suggestions in their niche and celebrate World Book Day with their target audience.
International Women’s Day
Date: 8th March
International Women’s Day is a celebration of the cultural, political and socio-economic achievements of women. B2B brands can use this day to talk about the achievements of women in their industry and celebrate them.
Red Nose Day
Date: 18th March
Red Nose Day is an important day celebrated in the UK when people join forces to raise money for various causes like homelessness, hunger, mental health stigma, domestic abuse, etc. Your B2B brand can help the cause by coming together as a company to raise money for a cause close to your heart.
International Day of Happiness
Date: 20th March
The International Day of Happiness was established by the United Nations General Assembly with the aim to make people around the world realise the importance of happiness. This is an important day and brands should not miss out on this because it shows your employees and stakeholders that your B2B brand cares about their mental health and happiness.
Date: 27th March
Every organisation has employees who are mothers, juggling family and work and excelling at both. Take this day to honour them and motherhood in general by putting up a tribute post. Mother’s Day is all about honouring the mother of the family, maternal bonds, motherhood and their contribution in society.
Date: 22nd April
Earth Day is an important day and should be spoken about by every business. It is a day to support the planet we live on and to draw attention towards environmental protection. There are various events held globally to support the planet and protect the environment. B2B brands should take this day to highlight their contribution towards environmental protection or should get the team together to participate in an Earth Day initiative.
National Vegetarian Week
Dates: 16th – 22nd May
The National Vegetarian Week is observed to highlight the benefits and pleasures of a meat-free diet. Brands can help increase awareness for this cause through a series on the benefits of a meat-free diet.
75th Assembly of the World Health Organisation
Date: 22nd May
On May 22, 2022, the World Health Organisation assembles for the 75th Assembly. B2B brands need to keep an eye out for major developments and see if there are any important announcements made with regards to their industry.
Her Majesty The Queen’s Platinum Jubilee
Date: 3rd June
The Platinum Jubilee of Elizabeth II will be celebrated on 3 June, 2022 in the United Kingdom to celebrate the Queen’s 70 years on the throne. B2B brands could have a tribute to the Queen on this achievement, on her special day.
Date: 19th June
Father’s Day is another notable day that B2B businesses should not ignore. Every organisation has employees who are fathers and this day should be taken to show their support and honour fathers, fatherhood and their influence on society.
Safe to be me, First global LGBT conference initiated by the UK – London
Date: 27-29 June
The UK hosts its first ever global LGBT conference to be held in London to discuss and find solutions for the issue of inequality around the world. B2B brands could show their support for this cause through a post on social media.
50 Year Anniversary of Pride March, England
Date: 1st July
The 50th anniversary of the Pride March in London is to be more inclusive, more memorable and more powerful than ever, while also shining a light on those fighting for progress. B2B businesses should show their support for the cause and highlight how their organisation is supporting the Pride March.
World Emoji Day
Date: 17th July
World Emoji Day is observed to celebrate emojis and is often the date to release products or other announcements related to emojis. Brands can create their own set of emojis or talk about the newly released emojis to humanise their brand and showcase their fun side.
Zero Waste Week
Dates: 5th to 9th September
The Zero Waste Week is a wonderful initiative for supporting the environment. It was started in an effort to reduce landfill waste. B2B brands can observe zero waste week and showcase their journey on their social media channels.
Black History Month
Dates: 1st – 31st October
Black History Month is observed annually in various parts of the world to show their support for the Black community. In the UK, it is observed from 1 to 31 October. This is an important month for B2B brands to observe. B2B brands can show their support through various social media initiatives.
World Mental Health Day
Date: 10th October
World Mental Health Day is celebrated to raise awareness about mental health issues and to advocate against the stigma associated with mental health. This is an important day and brands should show their support by educating their employees and stakeholders on the issue.
Dates: 1st – 30th November
Movember is celebrated throughout the month of November to raise awareness about men’s health- related issues such as testicular cancer, prostate cancer and men’s suicide. Men usually grow a moustache to raise awareness on these issues. You can get your team together to participate and raise awareness for this cause.
Date: 7th November
The United Nations Climate Change Conference will be held on 7 November, 2022. B2B businesses need to keep an eye on the event and talk about the major industry updates from the event on their blog and social media.
Note: some of these dates may be different depending on where B2B companies are based. It is worth checking just to make sure.