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Back to Basics – Making The Best of Your Resources

Small teams and limited resources are no longer excuses for not achieving results with your digital marketing. Time and again, small teams with limited resources have shown how effective using the right tools can be to maximise their campaign reach and help them achieve their goals. In the world of digital media, it is all possible, as long as you make the right use of your resources. Here are our top tips on how you can maximise your return on investment with your small team and limited resources.

Make Decisions that Align with Your Business Goals

This is one of the most important tips to maximise your ROI, as making your decisions while keeping your goals in mind will help you achieve them faster. For example, if your goal is to increase your website traffic, narrow down which channels will help you achieve that particular goal. For website traffic, focusing on creating SEO optimised content is a must. Additionally, running ad campaigns on Google and social media platforms like Facebook, Pinterest or LinkedIn can be extremely effective to help you reach your goals. Once you set your goals, make sure you create an effective strategy to achieve them. 

Focus on One or Two Channels at a Time

There are plenty of social media channels today, but with limited resources at your disposal, it might be smart to focus on only one or two channels that are most relevant to your target audience. Take some time to study your ideal customer and understand which platforms would be best to reach them. This will help you select the right platform to engage your audience for your business. 

Study the Data and Adapt Accordingly

The best part about digital platforms is that you can alter your campaigns and strategies as required. This can be done by monitoring the data and making decisions based on the results you see. If a platform is not giving you the results you want, you can always choose to change your approach and reallocate that budget to a platform that is bringing in the results. This can be an extremely powerful way to maximise your ROI and achieve your goals, even with limited resources. 

Create a Content Calendar

Creating a content calendar for your business can help you plan and schedule your content ahead of time. Batching the content for the month ahead in a day or two will help to save you time and effort and ensure that your content is consistent across all your social platforms. It will also help you plan what blog posts need to be created for the upcoming month so that you can get them ready in time. 

Dedicating a day or two to your content calendar helps you meet deadlines, plan ahead and free up your time so that you can focus on other tasks for the rest of the month. 

Repurpose Your Content Pieces

While working with a limited budget, repurposing your existing content will help you maximise your ROI. Create blog posts summarising your podcasts, share snippets from your other blog posts on your social media in creative ways, or create a quiz and use the findings from the quiz to create more content, reshare your trending products and blog posts in your newsletters. Basically, get creative with what you have. Repurposing content is a great way to do the best with your limited resources and can be effective for keeping your customers engaged and happy. 

Work With a Marketing Agency

When working with a small team and a limited budget, outsourcing to a marketing agency might be a good option. Working with agencies brings in expertise, technology and relationships to help your team grow. If you dont have the budget to have a marketing agency on a retainer basis, you could also look at working with different agencies on a project-to-project basis. 

Outsource to Freelancers When Needed

Hiring a full-time employee is expensive. So instead, it might be a good idea to outsource various tasks like creating content, finding graphics or managing daily tasks to a Virtual Assistant or a freelancer. Upwork or Fiverr are great places to find freelancers for any sort of freelance project you may have. These platforms have ratings and reviews to help you select the right person for the job. 

Automate Certain Marketing Processes

The best way to make the most of your limited resources is by automating your marketing processes. You could automate certain email responses and other repetitive processes to reduce your work load.

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