Instagram is constantly evolving and new features are being introduced to make the platform more user and creator friendly. Since the success of TikTok, Instagram has launched its own reels feature to compete with its rival social media platform. Reels allow users to create TikTok-like short format videos using trending music that entertain, inform or educate. They can be created and edited directly on the platform or can be created in third party apps and then uploaded to Instagram. According to many influencers, reels are the best way to grow your account organically as they can get a high amount of organic reach. Here are some tips on how you can use this feature to grow your Instagram effectively:
Follow the Trends
Using trending music and transitions can really help your reel do well on Instagram. So, make sure you keep up to date with the trending tunes that week and use those soundtracks to create your own reels. The best way to keep up with these trends is by following the Creators account on Instagram. This account is the official account for creators run by Instagram and puts out weekly reports on the latest trends.
Create New Trends
While it is important to follow the trends, it is also important to start new trends in your niche. This will give your followers a chance to get creative and use the trend to make it their own. Think of different ways you can catch the attention of your ideal audience and create an educative, informative and entertaining reel for your audience. Use some catchy music for it and ask your followers to create their own version of your reel.
Use Creative Transitions
Adding creative transitions in your reels makes them more entertaining and can help retain the attention of your audience. You can look at what other creators are doing and try to think of something similar you can do in your reels. The more creative you get, the higher chance of your reels going viral and getting more organic reach.
Since reels are a new feature, Instagram wants people to create more content for them. So make sure you create reels consistently. This does not mean you are required to create reels daily, but decide on creating between one to three reels per week and stick to the schedule to see how it goes.
Post at the Right Time
To maximise the impact of your reel, you need to ensure that you post it at the right time. If you check your insights on Instagram, you will be able to see what time of day most of your audience is active. That is when you want to post your reels so that they reach the maximum amount of your audience when you first post them Also, sharing the reel to your regular feed helps get additional views.
Use the Right Hashtags
Hashtags help your content get discovered on Instagram. So choosing the right hashtags for your reels is important. It works best if you do your research and use all 30 hashtags on a post to maximise organic reach. The best method is to use 10 large-sized hashtags, 10 medium-sized hashtags and 10 small-sized hashtags. This is the best way to ensure that your content is widely seen.