B2B Humanisation whitepaper.pdf by Nim Bassi
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April 25, 2022[…] A formal and professional tone is needed to display authority and expertise in the industry, but a personal and humanised tone is what will help your target audience connect with your brand. Showcasing your team and brand values will not only help you create more content, but it will also help you connect with your B2B customers and decision makers, who are humans after all. […]
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