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  1. You Guide to Marketing to the Built Environment & Construction Industry – Marketing Essentials Lab
    April 25, 2022 Reply

    […] A formal and professional tone is needed to display authority and expertise in the industry, but a personal and humanised tone is what will help your target audience connect with your brand. Showcasing your team and brand values will not only help you create more content, but it will also help you connect with your B2B customers and decision makers, who are humans after all. […]

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