With marketing budgets being cut, the pressure on marketing teams to improve conversion rates is increasing. With thousands of dollars being spent on social media marketing, it is essential to create a plan that is aimed at converting followers to clients. In order to do this, there are various things you need to consider as a marketer while creating your plan.
In this blog post, we are going to look at the different things that you need to consider to turn your social media followers into clients.
Understand Your Target Audience Better to Turn Followers To Clients
In order to maximise your return on investment, it is important to gain deeper insights into your target audience. This will give you a better understanding of your end clients, their habits, lifestyles, likes and dislikes. Knowing this information is essential as it will help you tailor your marketing efforts to reach them more effectively. Demographic data can help you gain insights into where those in your target audience hang out, what kind of content is likely to engage them, what the problems they face are and a lot more.
You can also use quizzes and the poll feature on social media to ask your audience for their likes, preferences, priorities and about the problems they face.
Help Them Solve Their Problems
A lot of brands want to use social media to promote their products and services. While this might have worked in the past, it is not a very effective way to convert followers into clients. What you need to do is engage them and help them solve their problems.
In order to keep your audience engaged on social media, you should create a strong content plan that educates, entertains and engages your target audience. You could talk about the common issues they face and provide solutions for them, or give major industry updates, or create short guides or engaging videos and a lot more.
Adding value to your followers helps you gain their trust, establishes your brand as an expert and will eventually lead to more sales.
Study the Data for Better Insights
This is one of the most important steps for those looking to increase their return on investment (ROI) from campaigns. Data can help you understand what is working for your audience and what isn’t. By studying this, you can create more content and campaigns that are more likely to engage your target audience, in turn improving your ROI and conversion rate.
Another great way to understand what kind of content works better with your audience is by AB testing. For this, you should create two versions of your campaign and see which of the two manages to engage your audience better.
AB testing is widely used by growth marketers to hack growth and obtain the best results for their clients.
Indirect Selling Approach
Instead of direct selling on social media, go for an indirect selling approach. How can you do that? Well, one great way is to simply ask your audience what are their pain points and common problems and then show them how your product or service can help them solve their problem. This customised selling approach on social media can be extremely useful in converting followers into actual clients.
Once you have established a good following on social media, you could create special offers for your followers. Create a custom offer for them, offer them special discounts, give them free trials and more to reward them for their loyalty. This can help majorly to improve conversion rates.
Another way to improve your conversion rate and create FOMO (fear of missing out) is by creating time-based offers. You can offer discounts to your followers for limited time periods so that they are motivated to actually buy from you. This can help give a last sales push and convert social media followers into actual clients.
Need help creating a social media marketing strategy that actually converts? Book a free consultation call with our team to learn more.
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