Marketing automation is software that automates all your repetitive digital tasks. This means you can save time and effort, all while engaging with your customers personally. Instead of sending emails about all aspects of your brand to a potential customer, you can choose which topics to share with him as per his interest to ensure higher engagement.
Email automation allows you to customise your email content on a large scale. It gives you the opportunity to organise and categorise your customer email lists based on their interests, interactions and level of commitment to your brand.
WHY USE MARKETING AUTOMATION?
Responding to a customers action with immediate and relevant content is very important for effective marketing. Marketing automation drastically reduces the time it takes to do repetitive tasks and requires no work from your side after it’s been set up.
It ensures personalised emails as per each individual users actions and interests instead of email broadcasts which are more likely to end up unopened.
Automated emails have a 110% higher click rate than broadcast emails and offer boost conversion by 60% over non-timed emails with the same offer.
SOME TOOLS AND SOFTWARE
Here are some tools and software you can use for your email marketing automation that can help you with your email list building, email marketing automation, tracking and monitoring and testing.
OptinMonster allows you to segment leads and customers with the help of high converting forms on your website. Behaviour personalisation helps you funnel leads into automated campaigns.
Helps increase email subscribers by engaging them with contents and giveaways on your blog and social media platforms.
Contactually is a CRM platform that focuses on vetting contacts. It gathers contacts from your email inbox, website and social media. It guides your messaging with all the information it can from these platforms.
This is a great marketing automation tool across a spectrum of tasks. One of HubSpot’s top use involves using automated workflows to streamline email marketing services.
If you’re trying to teach users about your app, Intercom is the perfect choice for you. It lets you send automated email conversations, directly in the app.
With Hatchbuck, you can assign tags to your contacts based on their interests and interactions and send them content accordingly.
Other integrated email marketing automation tools include E-goi, Act-On, LeadSquared, SAP Sales Cloud (formerly CallidusCloud), and Marketo.
GetNotify notifies you when your email gets read by the recipient. It’s a free app, and all you’ve got to do is add .getnotify.com to the recipient’s email address when you send your regular email. The recipient won’t be able to see this.
Campaign Monitor allows you to automate testing, tracking and optimising emails. One of its great features is the interactive analytics that makes data easy to review and act upon. An option for eCommerce users is available too called CM Commerce.
Other tracking and monitoring tools for email include PageModo and GoViral.
Litmus is a tool to render and test emails on any device. It cuts down time as it can test up to 40 clients and devices with a single click.
10. REACH MAIL
Reach Mail takes different things from your email into account, such as subject lines, content and images to tell you what will perform well. You can even compare the performance metrics on up to five individual campaigns at once.
11. CAKE MAIL
Cake Mail helps determine which email will perform best. It’s “Spam Assassin” feature ensures emails don’t end up in the spam folders.
12. CONSTANT CONTACT
Constant Contact is well known for world-class support, online training and webinars. It is beginner-friendly and is quick and easy to set up. They provide help with managing event invitations, registrations and tickets.
Sendinblue has a drag and drop builder that helps create highly-engaging emails, built automated workflows and categorise users. They combine email marketing services with SMS messages.
Drip is a simple tool to help to streamline the drip email process. It is an app that features email gathering technology, pre-made templates and drag and drop options.
This is a great tool to get new subscribers up to speed with content. Instead of bombarding new users with a bunch of information, AWeber’s Follow Up feature shares information they would be interested in.
Other email marketing service software include ConvertKit, ActiveCampaign, MailerLite, BombBomb, Mailchimp, Gumroad, GetResponse and Emma