LinkedIn is not just another social platform. For B2B brands, it’s the boardroom, the pitch, and the stage. Every post you publish is a brand impression. And yet, while design remains one of the most important elements of communication, it’s often guided more by instinct than insight.
That’s where the LinkedIn Design Analyser comes in.
Built by Marketing Essentials Lab, this tool was designed to answer a single, recurring question:
Is your LinkedIn creative actually ready to perform?
Why We Created It
Over the past few years, we’ve worked with some of the most active and high-performing B2B brands on LinkedIn. From carousel experiments to static explainers, we’ve seen first-hand what works and what doesn’t.
What we noticed was a pattern. Most teams spend hours getting the messaging right, but when it comes to design, decisions are often driven by what “looks good,” rather than what performs. On LinkedIn, that’s a missed opportunity.
Design on this platform is not about being flashy. It’s about clarity, structure, hierarchy, and how quickly someone scrolling at speed can absorb your message. And yet, no tool existed that could help assess that before a post went live.
So we built one.
What the LinkedIn Design Analyser Does
The LinkedIn Design Analyser is a pre-posting tool that evaluates your creative based on key content-readiness metrics. You upload your design, get a score, and receive focused feedback.
It checks for:
- Visual hierarchy: Is your message flowing in a logical, easy-to-follow order?
- Readability: Is the copy legible across devices and screen sizes?
- CTA clarity: Are your call-to-actions noticeable and actionable?
- Image quality: Does your visual hold up in compressed LinkedIn formats?
- Format compatibility: Are you using dimensions and layouts suited for the platform?
It’s fast. It’s objective. And it’s grounded in real platform experience.
Who This Tool Is Built For
This is not a one-size-fits-all tool. It’s specifically made for B2B professionals who treat LinkedIn as a performance channel, not just a posting space.
- Founders who want to ensure their posts land with clarity and intent
- Marketing leads who are building brand consistency across teams
- Designers who want quick, actionable feedback on content structure
Whether you’re publishing carousels, quote cards, or infographics, the analyser gives your creative an added layer of strategic confidence before it goes out.
Why It Matters
In the B2B world, you don’t have an unlimited number of touchpoints. Every post is an opportunity to build trust, explain value, or drive a specific action. But if the design isn’t working for the platform, the message gets lost.
That’s where this tool becomes essential. It doesn’t replace good design. It helps shape it to meet the environment it’s being deployed in.
When you know how LinkedIn content actually behaves, you don’t just post with instinct. You post with intent.
Built by the Team Behind the Content
The LinkedIn Design Analyser is not an outsourced product. It’s the result of everything we’ve learned while managing real B2B content ecosystems at Marketing Essentials Lab.
From live campaigns and test posts to A/B design experiments, we’ve distilled what works on LinkedIn into a tool that you can use before the world sees your content.
It’s not magic. It’s just informed design.
Try the Analyser
If LinkedIn is a core part of your B2B strategy, this tool is built to support you. Use it to sharpen your content, reduce the guesswork, and start posting like you mean it.
👉 marketingessentialslab.com/linkedin-design-analyser
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