Sapphire Balconies
Helping a market leader establish as an influential thought leader in the built environment
About Sapphire
Sapphire are balcony specialists at the forefront of providing rigid balconies for high-rise projects, residential balconies and more. They approached Marketing Essentials Lab to help support their thought leadership program
The Mission
Sapphire Balconies is a well-known name in the construction industry. They are known for innovation and one of the main company missions is to establish lasting term relationships with customers, specifiers and suppliers through providing balustrade solutions in a reliable, principled and honest manner. From time to time, the marketing team at Sapphire Balconies needs a hand to help them build and maintain these long-lasting connections. And this is what Marketing Essentials Lab is tasked to do.
The Outcome
In order to help Sapphire Balconies build and maintain lasting team relationships with customers, specifiers and suppliers, our team has created various campaigns to help them reach their goals. One such campaign has been to create different digital solutions including a Lunch & Learn email series on Fire Safety.
For this campaign, the team at Marketing Essentials Lab researched the topic and broke down the most essential information related to regulations, compliance, requirements of the Building Safety Bill, BS8579 and the opinions of various industry leaders. We created five informative emails meant to educate and inform Sapphire’s target audience. We also helped them automate the system so that those who signed up for the series would get one email a day for the next five days, so that they could learn at their own pace.
The Impact
This campaign has helped Sapphire Balconies reach their goals and increase their engagement. The lunch and learn email series has also helped them increase their email list, generate leads and establish themselves as industry leaders.
Services
In order to help Sapphire Balconies achieve their goals, we provided the following services:
B2B Content Marketing
Content Marketing is the best way to increase engagement and establish any business as the expert in the field. It helps build brand trust and loyalty while educating and entertaining your target audience. Good content is also highly shareable, increasing organic reach and visibility for your brand. Brands that have a strong content marketing strategy can successfully grow their following and grow their business in the long run. To help Sapphire create maximum impact with their content, we helped them with:
- Content Creation for the Email Series
- Email Marketing Campaigns
- Automation of the Email Campaign
- SEO optimisation
Management
We helped Sapphire Balconies with planning and executing the perfect campaign that engaged and helped them connect with their target audience. Our management services included:
- Channel Management
- Social Listening
- Community Management
- Reporting and Analysis
- Content Calendar
Creative
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares. We created stunning creatives to help Sapphire increase engagement from their target audience. Our creative service included:
- Illustrations
- Graphics
- Email Banners