email marketing management

Email marketing is essential for brands looking to establish and maintain relationships with both loyal and prospective customers. But planning and executing the perfect campaign that engages and helps you connect with your audience is a tedious task. Here is how we can help you plan, execute and deliver excellent email campaigns for your brand:

Brainstorm and identify Concepts for Your Email Campaign

Our team of experts will brainstorm possible campaign ideas and share them with you for approval before starting with the execution. Only the ideas approved will be taken forward to the next stage. This keeps you involved in the process right from the beginning so that you know exactly what is going out to your loyal customers.

Our Team Will Build and Design Your Email Campaign

Once the concepts are approved, our team will move to the design part of the campaign. During this stage, our copywriters will start to compile the copy to go in the email while our designers work to produce the perfect mobile-responsive email for you.

Incorporating Feedback and Finalising the Draft

Once the email is designed and ready, we share the draft with you for your valuable feedback; after all, you know your brand the best! Based on your suggestions, our team will start working on any changes so that your email is ready to go!

Scheduling and Sending Out the Final Email

Once approved, our email marketing experts will get ready to schedule sending out the email to your email list. Based on the demographics and various segmentations of your email list, they will choose the optimum time to send out emails so as to get a maximum return on investment.

Reporting and More

After your email campaign has been completed, our team monitors its success and puts together a report highlighting the impact of the campaign. This helps us understand what kind of campaigns work better for your email list so that we can replicate the success in future campaigns.

Types of Email Marketing Management for Your Brand:

· Blast Emails

Sending out blast emails to your entire mailing list can be a tedious and complicated task. But our team can help you create beautiful emails and help send them out to your complete mailing list effortlessly. Each email is optimised to ensure a higher open rate than normal.

· Learning Series Emails

A fun way to engage your target audience is by creating a fun learning email series for them. This lets them learn and helps the brand build loyalty and trust. Our team helps identify topics in your niche and assists with the creation and execution of such a learning email series to engage and educate your audience.

· Automation Emails

Sending out welcome emails to every new subscriber, confirmation emails post-sales and abandoned cart emails can be a taxing job if done manually. Our team of email marketers helps you create and automate such emails to ensure smooth functioning.

· Curated Community Newsletters

Keeping in touch with your loyal customers is essential for brands. Sending out a monthly curated newsletter is a great way to be on your customer’s mind. Our team helps you create and execute monthly newsletters, so you are always on your customer’s mind.

SHAPING A BETTER MARKETING EXPERIENCE

MARKETING ESSENTIALS LAB IS AN INVENTIVE FORCE AT THE HEART OF SOME OF THE WORLD’S LEADING BRANDS. WE OFFER A RANGE OF DIGITAL MARKETING SOLUTIONS THAT RELENTLESSLY FOCUS ON OUR CLIENT GOALS.