Amazon Pay
growth in engagement
About Amazon Pay
Amazon Pay simplifies daily life and fulfils the aspirations of every Indian by solving their payment and financial needs. It offers a trusted, convenient, and rewarding way for millions of cash customers to make digital payments, both on Amazon and at offline stores. Millions of merchants use it every day to provide their customers with a simple, safe, and reliable method to pay.
The Mission
Amazon Pay India wanted to launch its individual social media presence. They were looking for a marketing agency to help them identify the right social media platform for them and create a strategy for the page. They also needed the agency to help them plan and execute campaigns for their target audience. That’s when they approached the team at Marketing Essentials Lab.Â
The Outcome
We at Marketing Essentials Lab helped Amazon Pay India create an overall communication strategy and identified the right platform for them, based on their goals and the audience they wanted to target. We also set KPIs for the channel and mapped out a scientific strategy, using a mix of organic posts and paid ads to help them meet their KPIs. Once the Amazon Pay team got buy-in from their management team, we got to work setting up Amazon Pay India’s LinkedIn channel.Â
We identified content pillars that would resonate with their target audience and started creating content for the page. Today, these pillars guide everything we do for the Amazon Pay India LinkedIn channel. From the ad strategy to the organic content creation, we advise and take action on everything needed to help the Amazon Pay team meet their targets.Â
The Impact
Through such targeted campaigns, we were able to increase engagement, grow the following and provide support for the Amazon Pay India team.
Services
In order to help Amazon Pay India with their LinkedIn, we offered them a custom package including the following services:
B2B Social Media and Content Marketing
B2B social media marketing requires thorough planning, a solid and clear content strategy, creativity and, most of all,consistency. We helped Amazon Pay India plan and create engaging and compelling social media campaigns that helped them connect with their target audience across LinkedIn. Our social media marketing packages include:
- Campaign Planning
- content creation
- hashtag research
- Posting and Managing Social Media Channels
- Social Media Engagement
Management
We helped Amazon Pay India plan and launch their LinkedIn channel, which engages and helps them connect with their target audience. Our management services included:
- Channel Management
- Social Listening
- Community Management
- Competitor research
- Reporting and Analysis
- Content Calendar
Creative
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We designed stunning creatives to help Amazon Pay India increase engagement from their target audience. Our creative service included:
- PDFs
- Moving Infographics
- Illustrations
- Videos
B2B Social Media Advertising
Advertising on social media can help your brand reach the right audience and grow brand visibility. We helped Amazon Pay India create social media ads designed to boost their reach and brand engagement and increase their return on investment. Our social media advertising services include:
- Social media advertising campaign planning
- Ad content creation
- Post-campaign reports