LinkedIn has just launched Premium Page Account for business pages on the platform, with a number of features that are set to revolutionise how businesses engage with their audience and expand their reach. In this blog post, we’ll take a look at what the Premium Page Account entails, why it’s a game-changer for B2B brands, and how it can strategically enhance a brand’s content reach and presence on LinkedIn.
Understanding LinkedIn’s Premium Page Account
LinkedIn’s Premium Page Account is designed to offer businesses advanced tools and analytics to better manage their presence on the platform. Here’s a breakdown of what this new feature offers:
- Custom Call to Action: With this feature, Premium Page Accounts can add custom call to action (CTA) to the page as well as on every post shared from the page. This makes it easier for the audience to click the link and visit the suggested landing page effortlessly. Currently, brands can choose from a number of CTA options including visit website, contact us, learn more, sign up, register, visit portfolio and visit store.
- Page Visitor Insights: This allows Premium Page Accounts insights into who has visited the page, similar to the feature available to individual profiles. This can be a great tool for prospecting and lead generation if utilised well.
- Highlight a Custom Testimonial: Premium Page Accounts will also be able to highlight a testimonial to add credibility and boost page engagement. This is a great way to build trust as a brand.
- AI Tool for Drafting Page Content: Similar to the AI drafter available on Premium Profiles, this feature helps brands create compelling content. The AI takes initial input and enhances it, making it more engaging. This feature is particularly helpful for those new to content creation or in need of fresh ideas.
- Grow Your Page Followers Faster with Auto-Invites: This feature can significantly accelerate follower growth. Similar to LinkedIn’s newsletter functionality, every liker, commenter, and sharer of your posts will automatically receive an invite to follow your page. This encourages brands to focus on creating engaging content, as increased interaction directly translates to follower growth.
Why LinkedIn Matters for B2B Brands
LinkedIn is an essential channel for B2B brands because it allows them to communicate with and educate the right audience, increasing brand visibility and attracting qualified leads. As a platform where professionals and businesses come together, LinkedIn offers a unique opportunity to humanise B2B brands and showcase its personality.
By regularly sharing targeted content and posts, brands can stay at the top of their minds with their audience, fostering deeper connections and engagement. The platform’s emphasis on professional content distribution ensures that insights, case studies, and thought leadership reach decision-makers and industry leaders. This strategic approach not only builds credibility and trust but also positions the brand as a knowledgeable and reliable player in the industry.
Strategic Benefits of the Premium Page Account for B2B Brands
LinkedIn’s Premium Page Account provides strategic benefits that can help B2B brands grow faster, engage their audience better, and create content more easily. The custom call to action feature drives traffic directly to landing pages, simplifying lead generation and nurturing. AI-driven content drafting tools assist in creating compelling and professional posts, even for those less experienced in content creation. Features like auto-invites boost follower growth by automatically inviting those who engage with your content to follow your page, while custom testimonials build credibility by showcasing social proof directly on your page. Collectively, these features enable brands to enhance their visibility, foster deeper connections, and drive business growth efficiently.
