Kloeckner Metals UK
Increase Employee Engagement and Strengthen Company Culture
About Kloeckner Metals UK
Kloeckner Metals UK is one of the largest mill-independent multi-metal stockholders and distributors in the UK. They offer a diverse range of ferrous and non-ferrous products sourced from reputable and accredited mill sources across Western Europe.
Kloeckner operates in all major market sectors across the UK and is renowned for our unrivalled ability to meet client’s requirements by developing innovative value-added services and introducing digital solutions.
Their steel and metal industry knowledge, along with extensive expertise, allows their customers to stay ahead of their competitors.
By continuously investing in company know-how and processing technologies, Kloeckner Metals UK is delivering cost-effective metal solutions and high-quality steel products.
The Mission
Kloeckner Metals UK wanted to increase engagement in order to build an engaged community for its target audience. In order to do so, they wanted us to create a custom strategy, and we recommended humanising the brand and using storytelling to help them achieve their goals.
The Outcome
At Marketing Essentials Lab, we helped them create a strategy for social media and their company blog revolving around various company initiatives and employee success stories to humanise their marketing with strong storytelling for increasing engagement. We also used the company blog to give employees the opportunity to talk about their journey at Kloeckner.
The Impact
Through such targeted campaigns, we encouraged employees to participate in various initiatives and share their journey on the Kloeckner page on LinkedIn.
By leveraging storytelling and humanisation across product announcements, we were able to increase Kloeckner’s engagement, garnering thousands of engagements across organic and paid campaigns, and we were also able to double their followers through such campaigns.
Services
In order to help Kloeckner with their campaign, we offered a custom package including the following services:
B2B Social Media and Content Marketing
B2B Social Media Marketing requires thorough planning, a solid and clear content strategy, creativity and most of all, consistency. We helped Kloeckner Metals UK plan and create engaging and compelling social media campaigns that helped them connect with their target audience across LinkedIn, Facebook, Instagram and Pinterest. Our Social Media Marketing packages include:
- Campaign Planning
- Content Creation
- Hashtag Research
- Posting and Managing Social Media Channels
- Social Media Engagement
- Blog Post for Company Website
Management
We helped Kloeckner Metals UK with planning and executing the perfect campaign that engaged and helped them connect with their target audience. Our management services included:
- Channel Management
- Social Listening
- Community Management
- Reporting and Analysis
- Content Calendar
Creative
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We create stunning creatives to help Kloeckner Metals UK increase engagement from their target audience. Our creative service included:
- Moving Infographics
- Illustrations
- Videos
