Globant
About Globant
Globant is a digitally native company that helps organisations reinvent themselves and unleash their potential. Globant has worked with companies like Hyde Housing, Nissan, and Royal Caribbean Group to drive digital transformation and innovation.
The Mission
The team at Globant wanted to create a case study video highlighting their partnership with Hyde Housing. They were looking for an agency with proven video capabilities to help them bring their story to life and help them create a video that was highly engaging.
The Outcome
In order to help Globant create an engaging video case study, the team at Marketing Essentials Lab suggested humanising the video to create an impact. We chalked out a rollout plan for the video and drafted a humanised script to help the Globant team get their message across in an engaging manner. Once the script had been signed off, we worked together to find a suitable shoot day.
Prior to shoot day, we briefed the Globant and Hyde Housing teams and helped them prepare their dialogues. Simultaneously, our copy team drafted a blog post to go along with the video case study on Globant’s website.
On the day of the shoot, our team was available on-site to guide and direct the videographer to ensure things ran smoothly.
During post-production, we helped coordinate the feedback to ensure that the Globant team was happy with the final video.
The Impact
Together, we helped the Globant team create a humanised, engaging video case study, highlighting their partnership with Hyde Housing and Globant’s role in leading the digital transformation for them.
Services
We employed the following services to help Globant achieve their goals:
Management
We helped Globant plan and execute the perfect campaign that engaged and helped them connect with their target audience. Our management services included:
- Shoot Planning & Management
- Post-Production Management
Video
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We created an engaging video to help Globant increase engagement from their target audience. Our creative service included:
- Script Development
- Video Shoot
- On Set Support
- Post-Production and Editing