In the fast-moving world of B2B marketing in 2025, standing still isn’t an option. According to Gartner, 70% of B2B marketers say their biggest challenge is keeping up with market shifts. That’s why a quarterly marketing check-up isn’t just a nice-to-have; it’s essential for staying on track and ahead of the curve.
If you’ve been meaning to audit your marketing but don’t know where to start, Marketing Essentials Lab’s free audit template is a great first step. Here’s why doing a regular check-in on your marketing efforts can make a real difference.
Stay Agile in a Changing Market
Over half of B2B companies have increased their marketing budgets in 2025, yet many still aren’t seeing the return they expected. A quarterly audit helps you quickly figure out what’s working and what isn’t. It allows you to shift gears, refocus spend, and respond faster to what your audience actually needs. It’s a way to make sure your strategy keeps pace with the market, instead of playing catch-up.
Find Budget Leaks and Improve ROI
HubSpot reports that 61% of marketers struggle to measure campaign ROI. Without regular reviews, it’s easy to pour budget into channels or tactics that no longer perform. Quarterly audits shine a light on what’s delivering value and what’s just draining your budget. In fact, businesses that carry out frequent marketing audits see an average 15 to 20% increase in campaign ROI within the first year (MarketingProfs).
Get the Most Out of Every Channel
With 83% of B2B content aimed at awareness-building, it’s important to know which platforms are actually driving action. A quarterly check-up helps you track performance across email, social, SEO, and paid media so you can put more energy behind what converts and ease off where it doesn’t.
Align Teams and Improve the Customer Journey
One of the biggest barriers to B2B growth is misalignment between marketing, sales, and customer service. Regular audits help bring those teams together, providing a clearer view of the full customer journey and making sure every touchpoint is delivering a consistent, on-brand experience that supports conversion and loyalty.
Benchmark Your Brand Against the Competition
Every audit is also a chance to see how you measure up. Competitive benchmarking gives you insight into what others are doing, where you’re ahead, and where there’s room to grow. A quarterly look at your position in the market helps you spot new threats and opportunities before they catch you off guard.
Ready to Get Started? You’ll Need Our Free Marketing Audit Template
We’ve put together a free B2B Marketing Audit Template based on what’s working for real brands right now. It’s designed to help you spot gaps, align your team, and make every marketing pound go further.
Don’t leave growth to chance.
