social media marketing management services

Managing and delivering powerful social media campaigns requires through planning, a solid and clear content strategy, creativity and most of all, consistency. Here is all we do to help you create engaging and compelling social media campaigns as part of our social media marketing management services

1.Social Media Strategy

From the start we formulate your social media strategy for you that which is aligned to your business objectives. Thereafter, we create a content plan encompassing all relevant events and services of your business. We share this plan with you ahead of time, so you are always in the loop. That is not all; we also create the copy and graphics inline with your brand before we share on Social Media. Each month we create a social media calendar relevant to the activities of your business. This way all the key stakeholders are always in the know.

2. Post Creation

Creating high quality and impactful content in the perfect format for social media has always been the most important aspect of social media marketing management services. Our experienced team help you with all the aspects of content creation to set up your brand for success on social media.

3. Creating Visual Content

We use a combination of high-quality stock photography and custom graphics to create engaging and visually appealing posts in the format required for each social media channel.

4. Video Posts

Short video format posts are known to be highly engaging, and we can help you create relevant videos content for your brand using our extensive database of stock videography in high definition.

5. Post Approval

Our team creates and schedules all posts in advance so that we can incorporate and take into account your valuable feedback, and you have the final say in what gets posted on your social channels as part of our social media marketing management services.

6.Optimal Timing

We employ expert software to help us determine the optimal time to go live with every post so that we can ensure maximum organic engagement with every post we upload.

7.Community Management

The most effective social media strategy is one that engages the target audience and builds and manages its community, helping build brand trust and loyalty. Our expert team manages all the tasks required to manage your online community so that you can sit back and relax.

8.Customer Responses

Constantly monitoring messages and comments across your social channels can be time-consuming. Our packages include replying and attending to the needs of your community so that your customers are never waiting as part of social media marketing management services.

9.Meaningful Engagement

As a brand, having meaningful engagement with your target audience and customers is essential to understand their requirements and to develop brand trust and loyalty.

10.Targeting Influencers

Researching and targeting the right kind of influencers with an engaged community can do wonders in gaining exposure for your brand. Our team manages all the back-end work to deliver successful influencer collaborations to maximise your return on investment.

11.Advertising

For those with budgets for advertising, we can help create and execute engaging ad campaigns to help you gain maximum visibility for your brand. Through AB testing, we can determine what works better for the brand and utilise the budget appropriately to maximise the return on investment.

12.Monthly Reporting

Constantly studying and analysing analytics helps us learn and understand what works for the brand and what we should incorporate more of. As a part of our packages, we offer monthly reporting so we can constantly improve, adapt and tailor our strategy to the fast pace of the digital world.

13.Key Metrics

Our monthly report offers a review and analysis of the key metrics, including audience growth, web clicks, engagement, brand visibility and anything else that is essential for your business.

14 Post Analytics

Every month we also look over the top-performing posts of the month based on impressions and engagement so that we can replicate similar posts and captions to increase engagement and reach in the future.

15. Demographic Breakdown

The report gives you an overview of the demographic breakdown of your audience, so you know who is engaging and connecting to your social presence.

16. Hashtag Analysis

We analyse what hashtags have worked best for the brand and what has helped increase the reach and engagement on the posts through the month, so we know what hashtags to use more of in the future to maximise reach.

SHAPING A BETTER MARKETING EXPERIENCE

MARKETING ESSENTIALS LAB IS AN INVENTIVE FORCE AT THE HEART OF SOME OF THE WORLD’S LEADING BRANDS. WE OFFER A RANGE OF DIGITAL MARKETING SOLUTIONS THAT RELENTLESSLY FOCUS ON OUR CLIENT GOALS.