Our Team

We are a small team who lead content, design and operations. We have a range of other contractors and executives who work with us here at Marketing Essentials Lab.


Nimrita Kaur Bassi


  • Phd University of Exeter

  • MSc University of Exeter

  • BA(Hons) Economics - Punjab Univeristy


Nimrita previously worked at digital agencies managing a portfolio of global brands. In her early career, she worked at notable startups here and in the US. She also founded a millennial media company which has a weekly global reach of 1 million.

Favourite Book

Shoe Dog by Phil Knight

Something Unusual About Nimrita

Once took a flying lesson


Jessica - Content Associate


  • BA Hons Advertising and PR


Jessica has global agency experience - working for a variety of clients including Lenovo, Salesforce, LinkedIn, Robert Half, Amex, Citroen, DEFRA to name a few.

Favourite Book

The White Tiger

Something Unusual About Jess

Randomly once had lunch with Buzz Aldrin

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Pranika Khaithan - Branding Associate


  • BA (Hons) in Fashion Communication from National Institute of Fashion Technology, 2006

  • MSC International Management - University of Exeter


Pranika worked for a year with Vakils, a publishing house in Mumbai, as their senior graphic designer. Thereafter, having completed her post grad from University of Exeter, she joined her fathers company. She is currently a board member at Wires & Fabriks, handling the creative department of the company. She also heads her own design studio Etch Design, a Communication Design Studio.

Favourite Book


Something Unusual About PRanika

I can touch my nose with my tongue