Running an ecommerce store can be a daunting process, there an array of factors that can lead to sales in the online environment. A mixture of pricing, consumer motivation, user experience all can play a defining role in how well your website performs from a conversion perspective. We can create a structured ecommerce strategy to improve overall conversions on your website from both new and returning customers.
Customer Profiling and Market Research
We take a step by step approach understanding your current customer profile, website data and carrying out our own market research to under customer journey, touchpoint, decision making journey and customer emotions. We will typically take a sample of your customer profile and understand the website features that will help improve conversions. The findings of these will be detailed in the ecommerce strategy we produce for your company.
We use emotion maps, online blueprints, focus groups and surveys to ensure the findings are reliable
Cause and effect analysis
Using market data we collect, we will carry out a cause and effect analysis using methods such as structural equation modelling, regression analysis to make recommendations on features that will help improve loyalty, conversions and customer satisfaction as part of the ecommerce strategy
Detailed Ecommerce Report and strategy
After the analysis is complete, we provide a detailed report encompassing
Customer Experience Strategy
Long Term Strategy
Customer Retention Strategy and Customer Re-engagement Strategy