So, let’s consider you’ve launched your new digital store. Now what
If you’d ask an entrepreneur or marketer what’s their matter of interest now, they’d surely say “driving quality traffic”. That’s the usual second priority in any business wish list. However, there’s no one-size-fits-all strategy for driving traffic to the site.
As the Digital Marketing expert, Neil Patel, says there are four basic ways that businesses can drive traffic: direct visits, paid campaigns, organic search, and referrals. For brand new websites, not all of those strategies are very realistic.
There are numerous mysterious ways to get traffic of potential customers to the site. Accordingly, you want to be well equipped and resourceful enough to explore the ways creatively. Therefore, to cater to the market needs, we’ve created this comprehensive guide to boost your traffic.
The highlight of this comprehensive guide is that it includes the time duration and efforts required to implement each strategy.
1. Start with “Optimising the search engine”
The first stage of ranking a website or getting quality traffic is devising an incredible keyword strategy plan. There’s much that goes with the entire SEO plan, but here are a few points that you don’t want to ignore.
Create a list of target keywords relevant to your business.
Learn competitor strategies. There’s a tool called “UberSuggest” that comes to the aid at understanding competitors. To enumerate, collect the bunch of competitor URLs and start analysing them in the tool. You might want to take a note of their sources of traffic also.
Give your content a clear and keyword enriched title tag.
Be more descriptive while writing the meta description to entice the visitors. Moreover, these rich snippets hold prime importance to introduce the topic.
Use relevant alt-tags for the images in the content.
Moreover, it is a best practice to keep optimising the website for SEO timely. Finally, this is an on-going procedure and requires effort to drive quality traffic.
2. Include LSI keywords to your Keyword Sheet
The Latent index keyword—the long tail keyword mainly reflects the user intent. To put it differently, these are the highly specific keywords which have low search volumes. Although the search volume is low, if you’re to decode the intent of the visitors and include the keyword relevantly in the content strategy, then there are chances you might be able to get good conversions.
Moreover, if you choose to have a more descriptive and targeted keyword, then you’re likely to face less competition. Again this method is an on-going one and requires a lot of research and high efforts.
Here’s an example:
Think about the words and phrases you could use to rank, to add up, your site. For example, if your business is about a sports-car dealership, you might think of words like “sports-cars”.
And while it would be great if all users who searched “sports-cars” were directed to your site, it’s not that easy when there are thousands of competitors about cars.
In that case, you might want to go for LSI keyword like “ used sports-cars dealership.”
Although the search volume for this phrase is less than “sports-cars,” think about the intent of the searchers.People searching for “sports-cars” could be looking for various things—photos, forums, —but people searching for “used sports-car dealership” are more likely looking to buy a car.
3. Format the ever-green and engaging content
Generally speaking, incorporating ever-green along with time-sensitive content brings passive traffic for months, even years, after publication.
In particular, evergreen content remains relevant regardless of when they were published. For instance, take the case of this post—“How to drive traffic to your website”.
Could you guess the demand graph of this category? It’s evergreen and always required through the journey of an entrepreneur or a marketer.
By contrast, time-sensitive content holds the potential of getting the most engagement and go viral.
Of course, there’s no guarantee as to what kind of post achieves virality, but done successfully, it can lead to a massive timely traffic spike. Moreover, throughout the content strategy, you should consider sticking to a specific style guide.
Here are some ideas for developing viral content :
The trending topics
Is there an unusual or controversial stance you want to take on a subject?
Do you have access to any news or hidden information?
Do you have any unexplored tips to share?
Moreover, to devise an effective content strategy, the efforts should be high within a time frame of 2 weeks—writing, editing, styling, and inclusion of other visuals like videos, pictures or infographics.
4. Use Backlinking for outreach
Furthermore, this is one of the best strategies for gaining organic traffic."Backlinks" means sites that link to your site. Moreover, the sites linking should have a high authoritative factor to make Google count you high in its rankings.
There are numerous strategies. However, two of the best strategies includes guest blogging, building internal links and incorporating the broken link building method.
Moreover, the efforts could vary from low to moderate, and the timeshare depends on the media outlet.
5. Employ Email Marketing and Personalise
There’s this another way of using personalization and augmenting the website traffic. The numerous way, such as:
· Welcome new subscribers
· Inform customers of new products and industry updates
· Announce promotional deals
· Provide informative and educational matters
One of the most effective methods in inbound methodology, email marketing could easily entice the audience to check out and explore your website further. You could try Mailchimp or LeadPages for bulk sent. The time investment, as well as efforts to be put, are considerable—more specifically less than a month.
6. Includes Social Media Marketing for socialisation
At the same time, social media could make a major shareholder for driving traffic to the website. To start engaging users, try the following:
Post the trending topics on social media sites like Facebook, Pinterest, and other social channels. Don’t forget to add some personality, which helps to shape your brand voice and attract new customers.
Engage with the followers by replying to their comments or asking for their opinions
Share blog posts on Facebook, Twitter, LinkedIn, and other social channels. A post which vibrates with readers does well, resulting in more user shares and thus, more views. Also, add social sharing buttons to each of your posts to promote shareability.
Include trending hashtags to make your content —it might even go viral.
Remember, creating a social media presence is a lengthy task and requires efforts in considerable time
7. Post on forums “Quora and Reddit”
There are various hubs for news, knowledge, and networking. Of them, Quora and Reddit are way so prominent. To begin with, Reddit provides enormous opportunity to drag traffic—provided that you advertise cautiously, of course—avoiding over promotion. All you have to do is identify a relevant sub-reddits and submit links.
In contrast, Quora is a complete knowledge base. You choose relevant questions for your brand and add an answer with a link back to your site appropriately. On average, the efforts vary from moderate to low or high.
8. Collaborate with Influencers
Specifically, one of the best tactics if you have an information product. In that case, partnering with influencers can help benefit your website’s exposure as well as lend you some social credibility. Moreover, the good news is the collaboration isn’t limited to approaching only celebrities, but “micro-influencers” are also a cost-effective way to reach out to others.
Finally, the time and efforts required vary with the second parties involved.
9. Host Giveaways or Contests
One of the most engaging way to gain more traffic on the website while simultaneously augmenting customer engagement by hosting giveaways and contests. However, make a note that the giveaway should be valuable to the audience, and it should also be easily recoverable in terms of cost. In addition, you might want to ask the interested participants to share your post or tag a friend.
Above all, you want to put huge effort for a considerable frame of time to create the giveaways and contest hosting.
10. Invest in Sponsored Content and Advertising
Concurrently, this is for budget holders. You get the opportunity to share your brand with another website’s audience through a sponsored post. Likewise, for immediate results in, you could pay for digital advertising.
That includes strategies like pay-per-click (PPC) advertising. To enumerate, PPC is a form of advertising where advertisers bid and pay for ad placement in a search engine’s page results. They then pay a fee each time someone clicks on their ad.
Moreover, the effort is way too low for this, and you could get the result within a month.
Above all, one of the most important things to remember is that getting traffic is not all that matters, but the quality of your traffic is the real game changer.
For instance, you could have millions of visitors, but if none match your target audience, you likely to experience zero conversions.
Keeping that in mind, make sure you choose traffic strategies that align with the demographic desire you’re aiming to target.
In this way, you’re likely to see good returns in terms of conversions.