Amazon Business
Increase Employee Engagement and Strengthen Company Culture
About Amazon Business
Amazon Business is a business-friendly marketplace on Amazon.in, launched to meet the business-procurement needs of different MSME (Micro small & medium enterprises) and large organizations across sectors such as IT & Services, healthcare, manufacturing, education, NGO, startups and hospitality. Amazon provides technology-led procurement solutions built specifically for businesses, with the attractive pricing and a convenient and transparent shopping experience associated with Amazon. For more information, visit https://business.amazon.in
The Mission
Amazon Business Europe needed support for various campaigns and ongoing social media management. They were looking for an agency to help them plan and execute campaigns for the European audience. For this, they approached the team at Marketing Essentials Lab.
The Outcome
At Marketing Essentials Lab we helped them strategise and execute the following campaigns for the European audience:
- Reshape Campaign – to drive event sign ups and increase engagement
- SMB Campaign – to provide support for small and medium businesses in the EU region and engage them
- Spend Your Time Right – to help businesses improve overall productivity and add value to them through strong content
- Art of Procurement – to add value for procurement teams and increase overall engagement.
For each of the above campaigns, we helped them create unique, creative content and graphics for social media. This included videos, moving infographics, quizzes and a lot more. We also provide the team at Amazon Business with ongoing support for the EU.
The Impact
Through such targeted campaigns, we were able to increase the engagement, drive sign ups and provide support for the European customers of Amazon Business.
Services
In order to help Amazon Business with their campaign, we offered a custom package including the following services:
B2B Social Media and Content Marketing
B2B Social Media Marketing requires thorough planning, a solid and clear content strategy, creativity and most of all, consistency. We helped Amazon Business plan and create engaging and compelling social media campaigns that helped them connect with their target audience across LinkedIn and Facebook. Our Social Media Marketing packages include:
- Campaign Planning
- content creation
- hashtag research
- Posting and Managing Social Media Channels
- Social Media Engagement
- Blog Post for Company Website
Management
We helped Amazon Business with planning and executing the perfect campaign that engaged and allowed them to connect with their target audience. Our management services included:
- Channel Management
- Social Listening
- Community Management
- Reporting and Analysis
- Content Calendar
Creative
Research shows that visual content is more effective than written content. The greater the creativity, the higher the chances of getting engagement and shares on it. We create stunning creatives to help Amazon Business increase engagement from their target audience. Our creative service included:
- Moving Infographics
- Illustrations
- Videos
B2B Social Media Advertising
Advertising on social media can help your brand reach the right audience and grow brand visibility. We helped Amazon Business create social media ads designed to boost their reach and brand engagement, and increase their return on investment. Our Social Media Advertising services included
- Social media advertising campaign planning
- Ad content creation
- Post-campaign reports